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Sales without Customer Service is like stuffing money into a pocket full of holes


The Bass Company is committed to evaluating the services and internal controls of service-oriented businesses. Highly trained associates assess customer service and monitor internal controls through person-to-person contacts. The Bass Company evaluating concept is always friendly, never adversarial.


The Bass Company was founded in 1951 to meet to needs of retail establishments. Since that time, the service or “Mystery Shopper” has expanded to all areas of the service industry. The Company’s many years of experience have determined that increased revenues and market share of a service oriented industry occur with superior customer service and sound internal practices. The Bass Company has a proven record of aiding management to achieve their industries’ standards of excellence.


Evaluators conduct evaluations designed to measure customer service and internal controls. Evaluations are conducted in-person, by telephone, or via internet. Confidential written reports are prepared describing the encounter. Report formats are specifically designed and tailored as appropriate for each client. The report formats are also periodically updated, when required.


William J. Fisher, Esq, President & CEO
Bill serves as the President and CEO of The Bass Company and is keenly engaged in the strategic consulting, new business development and client relations for the Company. Bill has established his leadership position in developing marketing research solutions for clients custom-tailored to their unique requirements. Under his leadership, Bass has established long term research and consulting relationships with a host of Fortune 500 firms.

By profession, Bill is an experienced corporate attorney with mergers and acquisitions transactions totaling nearly $200 million dollars and has also authored multiple business articles in such scholarly publications as Texas Lawyer.

Before acquiring Bass Reports, Bill gained extensive strategic, operational and creative experience working and building global companies such as Apollo Partners, L.P., Oasis Holdings, Inc. Knowledge Net, and The White Glove Corporation which led him to direct many successful campaigns for dozens of companies with their marketing efforts.

Jim Angerman, Vice President of Operations
Jim manages Bass’s day to day operations. He is responsible for the efficient directing and processing of all client evaluations and phone surveys as well as the distribution of monthly reports. Jim’s expertise includes brand equity, brand health tracking, segmentation, targeting, positioning and concept testing for all of our clients.


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