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Assisting companies to achieve their industries' standards of excellence

Who We Are

The Bass Company is San Diego's preeminent marketing research and "mystery shopping" company. Established in 1951, the Bass Company was founded on the belief that all companies can build competitive advantage through superior customer service.

Leveraging over 60 years of experience in the Southern California region, the Bass Company has built a superior reputation among forward-looking companies developing integrated customer service capibilities. As markets have become more competitive and customers have become more demanding, the Bass Company has expanded and tailored the "mystery shopping" concept to all areas of the service industry. The Bass Company presently serves the following markets:
  • Retail Establishments
  • Financial Institutions
  • Food Services
  • Recreational Parks
  • Hospitality / Tourism
  • What We Do

    The Bass Company specializes in working with companies to ensure their employees deliver the superior satisfaction and service quality required to build customer loyalty. Recognizing customer loyalty as the key driver of profit growth, the Bass Company offers clients tailored services aimed at building profitable service oriented organizations.

    Acknowledging that service quality is best defined and measured from the customer's perspective, the Bass Company primary service is performing "mystery shopper" evaluations. The Bass Company's proven track-record of success demonstrates that employees do the right thing if they are properly trained and reinforced for their appropriate behavior. Evaluations are performed; in-person, by telephone and via internet. The following topics highlight our services:
  • Personnel Evaluations
  • Performance Analysis
  • Internal Controls / Cash Handling
  • Competitor Evaluations / Analysis
  • Market Impact of New Businesses
  • Customer / Member feedback

  • Complimentary Evaluation

    In order to demonstrate the depth and type of information obtained in a typical encounter, we would be pleased to offer an evaluation at no charge. Should you be interested in more information either regarding our services or obtaining a complimentary evaluation, please click on the "More Information" button above and submit the requested information.


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